MORAY CALLUM DESIGNING THE BLUE OVAL OF THE FUTURE

As Ford has divested all of their luxury brands, save for Lincoln, and shuttered the Mercury brand, the focus of the design team can be concentrated on their core products. In addition to slimming down the design portfolio, a change of leadership occurred recently as the legendary J Mays left to take some much needed time off after such a fabled career. Moray Callum, who has been with Ford since 1988, is now tasked with overseeing a portfolio that brings with it some unique challenges. Ford has gone all-aluminum with their F-150, entered the supercar category again with the GT, reintroduced an all-new Mustang, refreshed their compacts, entered China with Lincoln, and the most daring move yet, bet $4.5 billion on electrification with the goal of several models by 2020. Design is the first thing people see and with the innovations and future aspirations pursued by Ford, Callum has his hands full putting his own mark on the company and most importantly driving sales with cars that inspire emotion. A recent commercial emphasizes that point with a crowd forming around the GT and a child breaking the cycle. We had a chance to get a one-on-one with Callum. Our dialogue follows.

Damola Idowu: So Moray introduce yourself and what do you do with Ford?

Moray Callum: My name is Moray Callum. I’m vice president of design for Ford.

Damola Idowu: So talk about your career at Ford thus far.

Moray Callum: Well, I actually started at Ford in Europe, in Italy and in Ghia in 1988…so I’ve been at Ford for a while now. I’ve worked in Italy for a few years doing some concept cars and some [other] cars for Ghia and then in 1995 I moved to the states as a design manager. So I was a design manager and a design chief in the US and then in 2001 I actually went to Mazda. So when Ford and Mazda were still collaborating, I became head of design at Mazda between 2001 and 2006 and then returned to the states and…then was given the vice president’s job at the beginning of this year.

Damola Idowu: So which cars have you worked on? Obviously, the Mustang, but which cars [have] been in your portfolio in the past because Ford had a lot of brands?

Moray Callum: Yeah, well I obviously got a lot of the Mazdas from the first-generation Mazda3 up to the second-generation Mazda6, I was responsible for all the Mazdas at that point so the Miata, the MX-5, the Mazda5, the Mazda6, Mazda2 as well. So a lot of these cars I was responsible for the first generation.

Damola Idowu: And then now you are in charge of the whole portfolio, but Ford has now consolidated everything to one Ford vision.

Moray Callum: Ford and Lincoln…

Damola Idowu: Ford and Lincoln, that’s what I was getting to and in fact the EcoBoost engine that’s in the Mustang…the 2.3-liter EcoBoost that’s in the Mustang - there are some similarities to the 2.3 EcoBoost that’s in the MKC. So talk about that…how are you now re-designing the platform and shifting how you’re managing the resources that’s available in your portfolio?

Moray Callum: Well, obviously, Lincoln is a very important brand for us and I think you can see – you mentioned the MKC and I think you’ll see that we’re expanding. We’re expanding the difference between the Lincoln and the Ford products. If you look at the MKC, it’s just a product [link to] the Escape and the MKC - it’s lower, it’s wider, so the proportions have been changed with Lincoln so that obviously gives more work for us to actually differentiate the brand. So we’re really balancing the workload, prioritizing Lincoln in some areas in terms of the premium market and at the same time we have a lot of Ford products to do globally also.

Damola Idowu: But with EcoBoost there has been a tremendous success for Ford. You’ve been able to get tremendous power and astonishing fuel-efficiency, I mean you’re able to put a 2.7-liter engine in [an] F-150 which is a heavy-duty and getting it to almost 9,000 pounds. [I’m] looking to see what that SAE is, obviously, and there’s estimates that you might even approach 30 miles per gallon on a pick-up without electrification. So what are you guys doing?

Moray Callum: Well I think, you know, obviously, I’m not the engine designer so you need to probably ask the engine guy that. But…we know that fuel economy is a major reason for everyone to buy a product. So we’re aiming for best-in-class fuel-economy in all the products we do so…the EcoBoost technology has really helped us achieve that. And I think the interesting thing with Mustang, for example…we are going to offer the 4-cylinder EcoBoost, but there are still a lot of traditionalists amongst us that will want the V8 as well, so we’ll also offer the V8 and the V6 option, too.

Damola Idowu: Of course. And speaking about design, so the Evo language which was the concept that was there…

Moray Callum: The Evos, yes.

Damola Idowu: Evos, that’s what I mean. The Evos came out a few years ago, so talk about how did that translate to this actual 2015 Mustang?

Moray Callum: Actually, the Evos car is actually really showing - demonstrating the design language we were going to launch on the (unclear) Fusion. So it was actually - it was done as really as an indicator for that. It was never seen as a Mustang proposal. A lot of people said is that a Mustang proposal but there never was a Mustang proposal. And quite frankly the Mustang needs to have its own design language. The Mustang is an icon in itself and we really try, you know, to separate the Mustang design language from everything else because people see it as purely Mustang and less part of the portfolio of the brand.

Damola Idowu: But it seems like the front end, especially, is translated across a lot of the product lines. 

Moray Callum: Yeah the front end. There are slight similarities with the front end and the grill graphic, but there’s also a lot of traditional Mustang in the front end as well. That was really what we were trying to capture. It was really important for people to recognize it instantly as a Mustang, but what we did do is we changed the aspect ratio of the head lamps and the grill to make it look wider as well as we wanted to sort of communicate this improved stance of the vehicle, so the vehicle is lower; the vehicle is wider; and that’s really what the design is communicating in terms of the overall aspect ratio of the front.

Damola Idowu: So talk about the process, too, because we’re also seeing more flowing lines. It seems like you’ve curved a lot of the language in a lot of the Ford portfolio. You know I used to own Expeditions and Tauruses and they used to be boxier and now it seems like the lines are dancing a little bit.

Moray Callum: Well, I think you’re right. I think we’ve tried to put a little bit more, I would say, emotion into our surface language and I think people respond to that emotion as well. I think, you know, we’ve gone through periods where the cars have been a little bit too static and we want to advertise this movement because I think it does give the impression of a little bit more muscularity of the car and a little bit more emotion to the car.


Damola Idowu: And when you say that, looking at the sales of the Escape, looking at the sales of the Explorer, looking at the sales of the Fusion, you know, you could see that language.

Moray Callum: And we’re very happy with those and I think I’m especially happy because people are actually highlighting the design as one of the reasons to buy the core/car products, so that’s a double bonus for me.

Damola Idowu: …And that’s even translating into your compact offerings like the Fiesta. So talk about that, like how do you interpret that design in a smaller [vehicle]?

Moray Callum: Well I think the Fiesta - the Fiesta was designed in our European studio and I think really, that was the studio that really initiated what we call connecting design and they really wanted to give even a small car a lot of emotional appeal and a lot of sculpture to the body style, as well…again, so people would realize this passion and the design of the car, too. So it’s very important to get that emotional response from people even on a smaller car.

Damola Idowu: …Talk about…coming soon, you’ll be debuting the Fusion in Europe so talk about how that process would go, and what would be the evolution for what’s here?

Moray Callum: The Fusion will be the Mondeo in Europe so we’re keeping the Mondeo name, but it will be the same Fusion as is currently sold in the US. So the actual difference will be, there will be no difference at all so that’s part of our strategy, to have more global products that are recognized around the world.

Damola Idowu: …Would the fit and finish or interior materials be much different?

Moray Callum: …The finish should be exactly the same although they are built in different plants but a slight difference in paint colors and materials…really just to suit the local market. But we did set out to do a global car and we tried to keep the commonality very strong.

Damola Idowu: …Now you guys acquired Livio and that’s going to be interpreted in your infotainment and in the interiors as far as the communication. So talk about that, because last generation Mustang was one of the first where you started integrating more of the touchscreen and navigation.

Moray Callum: As you can see we’ve done that again...

Damola Idowu: Exactly. so talk about how does that affect the process in your design?

Moray Callum: I mean there’s a lot of technology being delivered in all cars these days and I think it’s our job to make that technology user-friendly and make it available for the customer to understand and make it much more intuitive and I think that’s one of the issues…one of the things that customers have asked for is they want technology, but they don’t want to be bombarded by it. So it’s our job to really make it user-friendly and make it intuitive and at the same time not go overkill as well. So getting that balance right is very important. Also the fact, you know, we want people to concentrate with their eyes on the road and hands on the wheel, so that’s one of the aspects we look at in terms of how you integrate the technology and how you do it the right way - in the way the customer wants to use it.

Damola Idowu: Now just two more - two final questions. One question I had is, the F-150 using mostly aluminum. How did that change in how you’re able to bend it and how you’re able to design it because that’s a very temperamental metal to design with?

Moray Callum: Well, we’ve actually had some experience with aluminum before and there are some, I think, maybe 10 - 15 years ago if we used it there were more differences between aluminum and steel, but now we managed to get them much closer together in terms of how tight ??? we can get and then and how we can adjust margins. When we were involved with Jaguar, for example, we learned a lot with the aluminum bodies there, so there was a lot of learning from that, that we used to develop and perfect it. So from a design perspective, it’s actually - there’s not been that many limitations because of aluminum.

Damola Idowu: And going forward in the future what could we anticipate in how you’re leading Ford?

Moray Callum: I think…going forward hopefully, you’ll just keep seeing more and better cars for less and then the challenge is really…I think we’ve got a very good impetus going in the moment. I think we’ve got a great lineup of cars…but the competition’s not standing still either…We need to compete and really look at the design language and use that has a communication tool and a reason to buy the car. So we’re working hard to evolve our design language for the future.

Damola Idowu: Thank you so very much.

Views: 162

Comment by mcmoutletyyy on June 4, 2016 at 1:06am

polo ralph lauren outlet online, gucci handbags, pandora uk, christian louboutin outlet, burberry outlet online, adidas zx flux, burberry outlet, ray ban pas cher, rolex replica, guess canada, chanel bag, weddingdresses.me.uk, burberry factory outlet, oakley uk, jordan pas cher, cheap oakley sunglasses, ferragamo belts, insanity workout, designer handbags, michael kors, jordan, michael kors, air jordans, airmax-95.in.net, nfl jerseys, michael kors handbags, michael kors, hermes, air jordan, tory burch outlet, nike blazer pas cher, adidas, michael kors outlet online sale, converse uk, air jordan, jordan uk, beats headphones, uggs, hogan-outlet-online.it, coco-chanel.it, timberland boots, cheap jordans, michael kors uk, airmax-90.in.net, asicstrainers.org.uk, michael kors, ugg outlet, reebok-shoes.net, hollister, mercurial superfly, cheap oakley sunglasses, rolex replica watches, tiffany and co, jerseys from china, chanel handbags, chanel uk, asics, gucci outlet, oakley vault, timberland, new balance uk, adidas-zxflux.fr, replica rolex, north face uk, vans outlet, ralph--lauren.fr, oakley, michael kors outlet online, hollister-uk.me.uk, adidas superstar, coach-outlet-store.in.net, abercrombie, timberland uk, ugg soldes, gucci handbags, black converse, ugg boots, oakley, nike outlet, air jordan, insanity workout uk, bottes ugg, cheap oakley sunglasses, hilfiger uk, ray ban sunglasses, uggs, nike shoes, coach outlet, hollister clothing store, michael kors canada, ray ban sunglasses, scarpe-adidas-superstar.it, flip flops, michael kors outlet, hollister-co.it, ugg-australia.fr, marcjacobs-handbags.in.net, mizunowave.net, prada, jordan, nike mercurial, lunette ray ban pas cher, mac uk, fit flops, air jordan pas cher, pandora bijoux, tommy hilfiger uk, gucci shoes, fitflops.me.uk, nikeshoesinc.net, bracelet-pandora-bijoux.fr, nike roshe run, louboutin pas cher, michael kors outlet canada, marc jacobs uk, nike store, polo ralph lauren outlet, tory burch outlet online, toms shoes uk, adidas uk, jimmy choo, mulberryoutlet.me.uk, swarovski bijoux, burberry outlet online, michael kors, mac cosmetics uk, michael--kors.fr, ralph lauren outlet, bracelet-swarovski-bijoux.fr, michael kors outlet, cheap jerseys, nike free, gucci bags, nike mercurial, hogan outlet, polo ralph lauren, lunette-oakley.fr, omegawatches.org.uk, cheap basketball shoes, tory burch, michael--kors.org.uk, polo ralph lauren outlet, flip flops, jerseys, converse sale, ugg, beats by dre, timberland uk, christian louboutin, hermes uk, replica watches, oakley glasses, nike mercurial superfly, insanity, swarovski-gioielli.it, true religion, asics trainers, gucci shoes, timberland.org.uk, new balance shoes, air max, louboutin shoes, uggs, mac cosmetics uk, ralph lauren outlet, sac--chanel.fr, sac michael kors, tiffany--gioielli.it, converse trainers, michael kors, lunette ray ban, adidasoriginals.org.uk, michael kors handbags, ugg, yoga pants, north face outlet online, nike shoes, sac chanel, tory burch outlet, uggs.org.uk, north-face.org.uk, ray ban sunglasses, abercrombie and fitch, cheap--jerseys.us.com, red bottom shoes, mont blanc pens, reebok shoes, toms outlet, louboutin uk, gucci outlet online, wedding--dresses.net, fitflop, bcbg max, ed hardy clothing, michael kors handbags, uggs on sale, nike free run, burberry, michael-kors-borse.it, uggs outlet, asics, Balenciaga, true religion outlet, nike roshe, wedding dresses uk, ugg australia, air max uk, fitflops, rolex watches, uggs.org.uk, air max 2015, lululemon.com.co, mac makeup, air-max-90.fr, rolex, adidas-trainersuk.co.uk, mizuno, dr dre beats, jordan retro, oakley sunglasses cheap, gucci watches, nike air force, mizuno running shoes, mac cosmetics, tiffany, oakley pas cher, ralph lauren outlet online, ugg boots clearance, burberry handbags, ferragamo, michael kors outlet, converse uk, ugg uk, tommy hilfiger outlet, louis--vuitton.me.uk, rolex watches, new balance outlet, jordansretro.in.net, prada uk, lunette oakley, hermes belt, jordan shoes, true religion jeans, burberry, rolex watch, adidas--superstar.fr, lululemon, pandora-bracciali.it, fake oakleys, new balance football boots, tommy hilfiger, new balance trainers, rolex watches for sale, levi's jeans, uggs outlet, oakley vault, air max 90, oakley vault, new balance, kate spade, jerseysfrom-china.us.com, roshe run, ugg pas cher, louboutin shoes uk, polo ralph lauren, fit flop, beats by dr dre, nike-shoes.in.net, uggs on sale, insanity workout, christian louboutin shoes, ray ban, michael-jordan.co.uk, tiffany, tommy hilfiger, true religion, discount oakley sunglasses, asics-gellyte.fr, kate spade uk, scarpe hogan, chanel bags, hollister, omega watches, omega watches, timberland, cheap sunglasses, michael kors outlet, new-balance-femme-574.fr, airmax-90.co.uk, adidas uk, oakley sunglasses, converse.org.uk, cheap gucci, uggs on sale, replica watches, montre femme, ferragamo, oakley sunglasses cheap, converse, jimmy choo shoes, mac makeup, louboutin, michael kors, fitflops, oakley sunglasses, christian louboutin shoes, air max, gucci outlet, christian louboutin, tiffany and co, gucci belt, guess, burberry uk, hollister clothing, gucci handbags, eyeglass frames, cheap oakley, ralph lauren polo, oakley sunglasses wholesale, air force, north face outlet, mulberry, air max 95, rolex--watches.co.uk, mac makeup uk, michael kors outlet online, ray ban, new balance shoes, nike, prada handbags, nike air max, rayban--sunglasses.org.uk, mac make up, nike pas cher, ugg boots uk, balenciaga.in.net, converse, louis vuitton uk, cheap-jordans.in.net, nikefree-5.com, ray ban sunglasses, nike-free-run.co.uk, birkin bag, new balance pas cher, lunetterayban.fr, asics gel lyte, hollister, cheap oakley sunglasses, oakley sunglasses outlet, nike uk, montre-femme-homme.fr, ray ban sunglasses outlet, oakley store, basketball shoes, omega--watches.us.com, fitflops uk, burberry sale, mac makeup uk, wedding dresses, hermes bags, tiffany jewelry, hogan sito ufficiale, louboutin outlet, nike free, oakley sale, michael kors handbags, mac make up, nike air max 2015, orologi-rolex.it, scarpe-nike-store.it, new balance football, fake rolex, tommyhilfigeroutlet.net, chaussures louboutin, mac uk, mac cosmetics, hermes handbags, pandorauk.co.uk, oakley sunglasses, converse shoes, new balance, eyeglasses online, asics gel, marc jacobs, swarovski, michael kors outlet online, true religion jeans, adidas zx, toms shoes, chanel, jordan, tommy hilfiger, hollister uk, ugg boots, burberry-outlet-online.it, burberry, ferragamo.org.uk, ugg boots clearance, adidas, mulberry uk, nike huarache, true religion uk, true religion outlet, ed hardy, beats headphones, burberry outlet, nike free 5.0, uggs.org.uk, oakley sunglasses, tiffany-and-co.org.uk, north face jackets, michael kors outlet online sale, mont blanc, air max 90, michael-jordan.it, ray ban uk, north face, uggs outlet online, coco chanel, levisjeans.org, lululemon uk, adidas trainers, oakley outlet, gucci uk, bcbgmax.in.net, cheapey-eglasses.in.net, michael kors, cheap-jordan-shoes.net, fit flop, fitflop, louboutin, michael kors uk, marc jacobs, tommy--hilfiger.fr, beats by dre, hogan, gucci belts, christian louboutin uk, lululemon, sunglasses outlet, jimmy choo outlet, ugg boots, adidas originals, vans shoes, bottes ugg pas cher, ugg outlet, michael kors, new balance, tommyhilfiger.us.org, air-jordan.in.net, jordan 11, true religion outlet, michael kors, nike store, jordan shoes, pandora, gucci, michael kors pas cher, ferragamo shoes, cheap nfl jerseys, polo outlet, chanel handbags, oakley sunglasses cheap, fitflops uk, ralph lauren, chaussure-nike-pas-cher.fr, yogapants.eu.com, tory burch outlet online, marc jacobs, designer-handbags-outlet.in.net, eyeglasses frames, lunette oakley pas cher, nike--huarache.fr, louboutin, flip flops uk, chanel bags, uggs outlet, michael kors outlet online, guess factory, new balance 574, louis vuitton, jordans, ray ban outlet, toms shoes, mizuno wave, michaeljordan.fr, dre beats, mizuno, uggs, hermes birkin, beats solo, pandora charms, michael kors outlet, burberry, mizuno running, wedding dresses, fit flops, nike blazer, Nike Jordan, nike--store.fr

Comment by 20170711yueqin on July 11, 2017 at 4:22am

salomon boots 

hermes outlet online

adidas nmd runner

fred perry polo shirts

sac longchamp

prada outlet online

coach outlet store

tory burch shoes

pandora charms

dansko sale

true religion jeans outlet

nike flyknit

pandora charms sale clearance

polo ralph lauren

ecco outlet

ralph lauren outlet online

ralph lauren sale

adidas trainers

adidas outlet online

oakley vault

coach handbags outlet

mulberry handbags

adidas nmd r1

hollister clothing

coach outlet online

longchamp sale

louis vuitton outlet online

coach outlet store online

red bottom heels

discount nike shoes

longchamp outlet store

coach outlet store online

kate spade bags

michael kors bags

fitflops sale clearance

longchamp pliage

oakley sunglasses outlet

michael kors outlet online

louboutin outlet

yeezy boost 350

mlb jerseys

longchamp handbags

ralph lauren outlet

adidas outlet

coach outlet online

nike outlet store

discount oakley sunglasses

coach factory outlet online

harden shoes

cheap oakley sunglasses

jordan shoes

dansko

louis vuitton outlet online

nike free 4.0 flyknit

coach outlet store online

ecco outlet

cheap rolex watches

adidas sneakers

christian louboutin shoes

michael kors outlet

fendi bags

michael kors outlet online

birkin handbags

heat jerseys

dansko shoes

coach factory outlet online

clarks shoes outlet

moncler jackets

nike outlet store

nfl jerseys

moncler pas cher

coach outlet online

michael kors outlet online

hermes bags

birkenstock shoes

nike free run

michael kors outlet store

cheap oakley sunglasses

birkenstock outlet

coach outlet online

adidas nmd runner

pandora charms sale clearance

polo ralph lauren

marc jacobs outlet

adidas nmd r1

pandora soldes

ralph lauren outlet online

parada bags

ralph lauren sale clearance uk

nike store

adidas yeezy boost

ralph lauren

ray ban glasses

under armour outlet

michael kors bags

longchamp bag

coach factory outlet online

adidas yeezy boost

rolex replica watches for sale

longchamps170711yueqin

Comment by chenjinyan on October 30, 2017 at 8:37pm
Comment by clibin clibin on April 9, 2018 at 3:55am
Comment by chenminghui on April 12, 2018 at 11:54pm
Comment by Call Girls Dwarka on November 13, 2019 at 6:36am

Call Girls in Dwarka
Call Girl Dwarka
Call Girls Dwarka
Call Girl in Dwarka
Dwarka Call Girls
Dwarka Call Girl
Dwarka Escort
Dwarka Escorts
escort in dwarka
escorts in dwarka
escorts in dwarka
Call Girls in Gurgaon
Call Girls in Haridwar
Call Girls in Noida
call girls in mumbai
plumbing company Toronto
plumbing company Mississauga
quickbooks support phone number
plumbing company Toronto
Plumber Near Me in Etobicoke
Water Line Upgrade Toronto
Drain Cleaning Toronto
Clogged Drain Repair Mississauga
Sump Pump Installation Mississauga
https://muskangirlsdwarka.in/
https://www.singledate.in/
https://rishikeshgirls.in/call-girls-in-haridwar/
https://shipranoida.in/
https://www.torontoplumbinggroup.com/
https://www.torontoplumbinggroup.com/plumber-etobicoke
https://www.torontoplumbinggroup.com/trenchless-water-line-replacement
https://www.torontoplumbinggroup.com/drain-cleaning
https://aqualuxdp.ca/clogged-drains-service/
https://aqualuxdp.ca/sump-pump-installation-replacement-services
https://www.torontoplumbinggroup.com/water-line-repair
https://www.torontoplumbinggroup.com/trenchless-water-line-replacement
https://aqualuxdp.ca/
https://kiran69.in/
https://rishikeshgirls.in/call-girls-in-dehradun/
https://myquickbook.com/

Call girls in Dwarka , call girls Dwarka , Dwarka call girls , Call girl in Dwarka , call girl Dwarka , Dwarka call girl , Escorts in Dwarka , Dwarka Escorts , Escort in Dwarka , Dwarka Escort , Call girls service in Dwarka , call girls service Dwarka , Dwarka call girls service , Call girls services in Dwarka , call girls services Dwarka , Dwarka call girls services , Independent Call girls in Dwarka , Independent call girls Dwarka , Dwarka Independent call girls , Independent Call girl in Dwarka , Independent call girl Dwarka , Dwarka Independent call girl , Independent Escorts in Dwarka , Dwarka Independent Escorts , Independent Escort in Dwarka , Dwarka Independent Escort , Independent Call girls service in Dwarka , Independent call girls service Dwarka , Dwarka Independent call girls service , Independent Call girls services in Dwarka , Independent call girls services Dwarka , Dwarka Independent call girls services , Housewives Call girls in Dwarka , Housewives call girls Dwarka , Dwarka Housewives call girls , Housewives Call girl in Dwarka , Housewives call girl Dwarka , Dwarka Housewives call girl , Housewives Escorts in Dwarka , Dwarka Housewives Escorts , Housewives Escort in Dwarka , Dwarka Housewives Escort , Housewives Call girls service in Dwarka , Housewives call girls service Dwarka , Dwarka Housewives call girls service , Housewives Call girls services in Dwarka , Housewives call girls services Dwarka , Dwarka Housewives call girls services , High profile Call girls in Dwarka , High profile call girls Dwarka , Dwarka High profile call girls , High profile Call girl in Dwarka , High profile call girl Dwarka , Dwarka High profile call girl , High profile Escorts in Dwarka , Dwarka High profile Escorts , High profile Escort in Dwarka , Dwarka High profile Escort , High profile Call girls service in Dwarka , High profile call girls service Dwarka , Dwarka High profile call girls service , High profile Call girls services in Dwarka , High profile call girls services Dwarka , Dwarka High profile call girls services , VIP Call girls in Dwarka , VIP call girls Dwarka , Dwarka VIP call girls , VIP Call girl in Dwarka , VIP call girl Dwarka , Dwarka VIP call girl , VIP Escorts in Dwarka , Dwarka VIP Escorts , VIP Escort in Dwarka , Dwarka VIP Escort , VIP Call girls service in Dwarka , VIP call girls service Dwarka , Dwarka VIP call girls service , VIP Call girls services in Dwarka , VIP call girls services Dwarka , Dwarka VIP call girls services , College Call girls in Dwarka , College call girls Dwarka , Dwarka College call girls , College Call girl in Dwarka , College call girl Dwarka , Dwarka College call girl , College Escorts in Dwarka , Dwarka College Escorts , College Escort in Dwarka , Dwarka College Escort , College Call girls service in Dwarka , College call girls service Dwarka , Dwarka College call girls service , College Call girls services in Dwarka , College call girls services Dwarka , Dwarka College call girls services, plumbing company Toronto , plumbing company Mississauga , quickbooks support phone number , plumbing company Toronto , Plumber Near Me in Etobicoke , Water Line Upgrade Toronto , Drain Cleaning Toronto , Clogged Drain Repair Mississauga , Sump Pump Installation Mississauga

Comment by Drina Trinh on July 26, 2021 at 10:16pm

Thanks for sharing such an amazing blog, this is really informative and valuable for me. We provide services like as:
 https://www.couponupto.com/coupons/snapdownloader

Comment by pikachu chu on July 27, 2021 at 5:19am

Join hands to protect the health of loved ones and the community from corona virus with the best practices that health experts recommend wearing a mask daily in public places and washing hands with an antiseptic solution. fireboy and watergirl

Comment by Minaxi on July 27, 2021 at 11:37am

// Noida Call Girl // Call Girls in Noida  // Call Girl in Noida  // Call Girl in Greater Noida // Noida Call Girls // Call Girl Greater Noida // Greater Noida Call Girl //

// Call Girls in Gurgaon // Gurgaon Call Girl // Gurgaon Call Girls // Call Girls Gurgaon // Call Girl in Gurgaon //

// Call Girls In Delhi // Delhi Escorts // Noida Escorts // Gurgaon Escorts // Call Girl Delhi // Independent Escorts In Delhi // VIP Escorts in Delhi // High Profile Escorts in Delhi // Female Escorts in Delhi // Russian Escorts in Delhi // Independent Escorts In Noida // Independent Escorts In Gurgaon // TV Actress Escorts in Delhi // Bollywood Celebrity Escorts in Delhi // Airhostess Call Girls in Delhi // Bollywood Actress Escorts in Delhi // Cheap Call Girls in Delhi  //

// Delhi Call Girl // Escort Service In Noida // Escort Service In Gurgaon // Escort Service in Delhi // Delhi Independent Escorts // Call Girls Delhi // Delhi VIP Escorts // Delhi High Profile Escorts // Delhi Female Escorts // Delhi Russian Escorts // Noida Independent Escorts // Delhi TV Actress Escorts // Delhi Bollywood Celebrity Escorts // Delhi Airhostess Escorts // Bollywood Escorts In Delhi // Delhi Call Girl No //

// Call Girl in Delhi // Delhi Escorts Agency // Call Girls in New Delhi // VIP Escorts Service in Delhi // Noida Escorts Service // Gurgaon Escorts Service // Gurgaon Independent Escorts // Delhi Actress Escorts // Delhi Bollywood Escorts // Delhi Airhostess Call Girls // Delhi Escorts Girls // Greater Noida Escorts // Cheap Call Girl in Delhi  // Independent Call Girls in Delhi // College Girls Escorts in Delhi //

Comment by saachiarora on July 27, 2021 at 11:57am

Comment

You need to be a member of Owners Illustrated to add comments!

Join Owners Illustrated

Merchant Services

FT

US Senate committee debates bill to tame Big Tech’s power

Technology companies on the defensive as Congress takes up measures aimed at reshaping regulation

Facebook owner Meta dives into NFT digital collectibles craze

Social media group plans to enter hype-fuelled $40bn market for creating and selling non-fungible tokens

Andreessen Horowitz seeks $4.5bn for new crypto investments

Planned fundraising illustrates how Silicon Valley firms are fuelling boom in cryptocurrency start-ups

Endgadget

Instagram now lets you create TikTok-like remixes using any video

You no longer need to dive into Reels to create TikTok-style collaborative videos on Instagram. The social network has expanded its remix feature to let you make collaborations and similar reworks from any video on Instagram. So long as the video was released after the update, you can choose "remix this video" from the three-dot menu to create your response to the clip. You'll still need to share the result through Reels, but you'll also have the same editing tools to create collaborations, voiceovers and effects.

Instagram is also doing more to court livestreamers. You now have the option of highlighting your next Instagram Live broadcast on your profile, giving viewers an easy way to set a reminder. You won't need to attach a regular feed post to the scheduled stream, either. While you can't yet tease later streams, this could help you build hype for an interview or ask-me-anything session.

The expanded remix feature could be important. Instagram hasn't been shy about wanting to counter TikTok, and the Duet feature is a significant factor in that rival's success. The option to remix any video potentially gives Instagram users a wider pool of videos to choose from than TikTok, including footage that wasn't originally meant for that short-but-sweet format.

'Lego Star Wars: The Skywalker Saga' will arrive on April 5th

Two years after the game was initially supposed to debut, Lego Star Wars: The Skywalker Saga will finally arrive on April 5th. The long-awaited title from TT Games adapts all nine movies in the Skywalker Saga, and you'll be able to choose which trilogy to start with (so you might want to get the prequels out of the way first).

Lego Star Wars: The Skywalker Saga is coming to PlayStation 4, PS5, Xbox One, Xbox Series X/S, Nintendo Switch and PC. It's said to be the biggest Lego game to date, and publisher Warner Bros. Games provided an in-depth look at what's in store with a gameplay trailer.

There are new combat mechanics, including ways to string attacks together and defend yourself with counter moves "in styles tailored to your favorite characters." Expect fresh blaster mechanics, with an over-the-shoulder perspective and third-person aiming reticle, and a cover system. Of course, there'll be a ton of lightsaber action, space dogfighting battles and many opportunities to use Force powers as well.

Many levels will have multiple paths to explore and you'll be able to take on side missions. Class-based abilities are upgradable and there are more than 300 playable characters to unlock. There's also a Mumble Mode, which will replace intelligible voice lines with mumbling, à la previous games in the series.

Based on the gameplay trailer alone, Lego Star Wars: The Skywalker Saga seems like a huge game. However, despite the lengthy delays, the development team was still required to work long hours (or "crunch"), according to Polygon

Several current and former employees told the publication that TT Games has had a "challenging work culture over the last decade and a half" and that, during crunch periods, work weeks of between 80 and 100 hours weren't rare (though overtime is said to have been limited in recent months). TT Games has also reportedly had a high level of staff turnover since work started on Lego Star Wars: The Skywalker Saga nearly five years ago.

Oura’s third-generation Ring is more powerful, but not for everybody

The wearables business is hard, especially if you’re a small startup with a device you could, perhaps uncharitably, call “niche.” Oura, which makes activity-tracking rings worn endorsed by a numberof celebrities, recently released its third-generation model. This new hardware is a technical marvel, packing many of the features that most wrist-worn devices take for granted. But the need to keep the cash rolling in has seen Oura, like Fitbit, Apple, Wahoo and others, pivot to a recurring-revenue model. Oura says that this is key to shift from the idea of buying a device that never changes, to supporting its broader goals of building an evolving fitness ecosystem.

Hardware

Image of the inside of the Oura Ring (v3)
Daniel Cooper

Before we get into the specifics of this new Oura ring, let’s take a moment to remember that this device is still a marvel of engineering. Taking the sensors from a smartwatch or fitness tracker and shrinking them into a ring is worthy of enormous praise. For all of its imperfections, it’s amazing to see Oura push the limits of what is capable in such a small form factor. And there’s much more tech crammed in this time around, despite the size and weight remaining the same as the second-generation version. The headline features these new sensors enable include continuous heart-rate tracking, temperature monitoring, blood oxygenation and period prediction.

The sizing process is the same for pretty much every smart ring I’ve ever tried: The company sends you a set of plastic dummy rings you have to wear for a couple of days. Once you’ve determined the correct fit, which is tight and secure around the base of your index finger, but not to the point where it’s uncomfortable, you can order the real thing. This actually was the most stressful part of this review, since I felt that one size was too loose, the other too tight, but I opted for looseness rather than sacrificing a digit to the gods of fitness tracking. Oura says that the index finger is the best place for its ring, but you can stick it elsewhere if you prefer.

Unfortunately, the one thing you can’t do much about is the size of the ring itself which is a bit too big. I’m a big-ish guy with big-ish hands, but it feels a bit too ostentatious on my fingers, enough that people notice and ask me what it is as soon as they spot it. If you have more slender hands, I’m sure you might have a similar issue with folks pointing it out. I suspect that the smart thing to do is visit Parts Of 4 to get some more adornments to balance out the look.

Software

Without a screen, Oura is yoked tightly to the iOS or Android app where all of this data will be displayed. The Oura app is clean and tidy, only giving you the deepest data when you go looking for it. The app breaks down all of the information generated from your finger and compresses it into three scores, which are shown on the homescreen. These are for Readiness, Sleep and Activity, representing how prepared you are to face the day, how well-rested you are and how much exercise you’re doing.

The only other thing you’ll find on the homescreen is a breakdown of your heart rate across the day, showing you where the peaks and troughs are. You’ll also get advice on your ideal bedtime, which is useful when you’re working late nights and need to juggle sleep with getting things done. You’ll also get periodic reminders to move if the app detects you’ve been still for a while, and advice when it’s time for you to wind down for the day.

Go into one of the categories, like Readiness, and you’ll get scores for your recovery index, sleep, as well as your HRV balance, body temperature and resting heart rate. You can also see that my figures dropped quite substantially during a three-day period when I got food poisoning from a New Year’s Eve takeaway meal. During that period, I was given plenty of warnings telling me I wasn’t rested or well enough to do much else – not that I felt like I was gonna go for a run or anything.

As part of Oura’s plan to add extra value to its platform, the company is adding a series of video and audio guides for meditation, breathwork and sleeping. These guides, which are essentially guided meditation audio tracks, can be backed with a white noise option of your choice. You can pick the hum of a train station, the crunch of a forest stroll, the sound of the tide lapping at the land or rainfall, amongst others. These are a thing for people who find those things useful to fall asleep and feel restful but I, personally, do not find them that great.

That said, where Oura differs from its rivals in this space is that it’ll break down your vital signs during your meditation. If you’re wondering how to get better at meditating then you’ll be guided to more appropriate tracks that’ll help prod you toward nirvana.

Oura is working on adding more features to the Ring v3 over the next year, including more content as well as more accurate sleep and period tracking. These will not actually appear as new features so much as they are behind-the-scenes improvements in the underlying systems. Finally, at some point this year, the ring will be able to identify your blood oxygenation (SpO2) while you sleep in order to help detect disorders like sleep apnea.

In use

Image of the Oura Ring V3 on its charging plate.
Daniel Cooper

The best thing about the Oura ring is that, once you’ve worn it a few days, you quickly start to ignore its presence. And while you’re not paying attention, it begins worming its way into every corner of your life, learning your working patterns and getting ready to make helpful suggestions. If you feel like crap in the morning but don’t have the mental wherewithal to comprehend why, you’ll be told as soon as you look at your phone. Don’t get me wrong, there’s nothing here that other platforms don’t do as well, but this is certainly an elegant implementation of the idea.

Sleep tracking is generally fine, by which I mean it works by tracking movement and therefore can’t tell when you’ve been rudely awoken but haven’t moved. As part of this new pivot, however, Oura is promising that the sleep tracking will soon become vastly more accurate as a consequence of behind-the-scenes changes. This will not be readily visible to users, however, since all you’ll get is a pop-up telling you that things just got more accurate. Still, it offers a fairly good indicator for how the night went, although I find the activity tracking to be a little more on the generous side. Yesterday morning, for instance, it told me that my morning shower was a strength training workout with plenty of burned calories for my trouble. Similarly, it’ll tell me around lunchtime that I need to take a half-hour brisk walk to finish my activity for the day, and then by early evening, having done nothing more than stand at my desk, make dinner and put my kids to sleep, it’ll tell me I’ve completed my goal.

One of the features that Oura is tempting its users with is Workout Heart Rate, which I find inadvertently amusing. Because the ring is so chunky, and it has such a hard edge, that I really don’t find it comfortable to wear during workouts. For instance, if I’ve got a pair of free weights, or I’m doing an incline push up on a Smith machine bar, the ring just pushes into the fleshy parts of my hand. For most of the proper “gym” workouts I’ve done, the ring has had to come off, lest I tap out too early or draw blood from the chubby parts of my fingers. But for more ring-friendly jobs, like running, walking, or cycling, you should find this to be a big help.

In terms of vital-signs tracking accuracy, I think it’s always wise to remember that wearables will not be as inch-perfect as a clinical-grade device. But in a number of random spot-tests, the Oura offered the exact same figures as the Apple Watch on my wrist. In fact, Oura’s reputation for accuracy has always been pretty high, and one of the reasons that the company hasn’t released some of these features is to ensure they’re ready to go when they do arrive.

Oura quotes battery life at seven days, although I rarely managed to get past five without having to drop it on the charging plate. Certainly, real-world stamina is a bit far from what the company is saying, but then it’s hardly a deal breaker since you can charge it full in two hours. It’s become common for me to take the ring off while I’m standing at my desk on Monday and Friday mornings and let it re-juice while I’m working.

Economics

The third-generation Oura ring will set you back $299, which gets you the ring in one of four finishes: Silver, Black, Stealth or Gold. In the box, you’ll receive the charging plate and a USB-C cable, and as part of the deal, you’ll get a six-month trial of Oura’s subscription service. Membership, which costs $5.99 a month for new users, will entitle you to “daily health insights,” “personalized recommendations,” as well as more video and audio sessions. Any existing Oura user who upgrades to the new ring will get a lifetime membership thrown in for free.

I want to be fair here and say that I understand why Oura is pivoting to this recurring revenue model. It’s not as if other companies in this space, like Fitbit, aren’t doing the same in the hope of bolstering their bottom lines. And that’s before we get to talk about how much lock-in the Apple Watch gets as a consequence of Fitness+. But I also think there’s a difference between the sort of product that those rivals are offering compared to Oura’s product.

After all, Apple and Fitbit can both offer coaching both on their devices and on bigger screens, which Oura can’t. Not to mention that Oura is really only able to offer guided audio clips (and short videos) through its app. And that while Apple and Fitbit are selling their devices as (having the potential to become) Capital-F Fitness gear, the Oura really isn’t. But, then again, that’s not what Oura is pitching here – it’s for the meditator, the runner, the cyclist, who doesn’t want to strap something beefy to their wrist.

Wrap-Up

Here’s the problem with reviewing Oura: It’s not a device that every fitness person will love. If you want something with more versatility, you’d buy a smartwatch and have done with it. Oura is more of a subtle product, for people who want to be less ostentatious about their health, or simply want something that slips into their lives and does the job. Honestly, since I’m not a gym bro, I really like the data the ring offers me without any fuss or muss.

As for the subscription, it’s likely that Oura will have to keep squeezing as many new features and insights as possible out of this new hardware. Between that, and vastly improving its currently slender content library, it’s worth it if you’re a paid-up member of the Oura family. But, and this is more a comment on the industry as a whole rather than a slight against Oura itself, I do find this need for every company to squeeze some rental income out of their users to be a little bit grating.

© 2022   Created by Toyz Nation.   Powered by

Badges  |  Report an Issue  |  Terms of Service